A brand is a one of the most valuable assets a company has. Some companies however, have a tendancy to devaluate their brands, even when it can easily be avoided.
Dental hygiene is important to me, so a few weeks ago I needed some essentials and went to my local supermarket to buy toothpaste and some mouthwash.
My options were
- Toothpaste and mouthwash from Colgate for $10
- The same plus a toothbrush in a value pack from Dentol for $4
“What a great deal. And a toothbrush as well!” I went for Dentol .
When I got home I couldn’t wait to try the new product as I had never heard of this brand before. We’re not in the business of reviewing products but suffice to say, both the toothpaste and the mouthwash were pretty damn good and I couldn’t tell any difference between my usual high end, expensive products and Dentol. But then I tried the toothbrush.
Now, the average toothbrush usually lasts me for at least 6 weeks. The Dentol brush lasted two days. Furious, I threw away the brush and opened a brand new Colgate Extra Firm brush which I still use.
I didn’t buy the product for the brush so to me it was just a bonus but when it turned out to be a total disappointment what was meant to add value made the brand look cheap.
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