A couple of weeks ago I wrote a post about how a toothbrush destroyed my experience of an otherwise fine brand experience.

It seems that I’m haunted by brand undermining peripherals. Now, I find myself compelled to complain about my new iPod Touch. Sure, the iPod is one of the greatest products ever and Steve Jobs is a branding genius. But what bothers me are the headphones. Annoyingly, after I had used the iPod for only a few weeks, the headphones kept falling apart. Eventually they broke down completely, and I had to bury them in my “ruined electrical gadgets drawer”. I can’t return the headphones because I bought the damn thing in London. I certainly can’t use my perfectly good black Sony headphones because that ruins the look of my beautiful iPod Touch – and thereby undermines my brand. So I have to buy new certified Apple iPod headphones.

Steve jobsDid you notice that even though the product failed me, I still think it is awesome? Why can Steve Jobs use cheap accessories with his products, when others can’t?

Maybe the iPod emits a sound frequency that makes people only think happy thoughts about Apple. Whatever it is I am going to buy new headhones as soon as possible, because I see people looking at me funny when I’m at the gym, working out, with my iPod Touch and my Sony headphones.