50 Lessons is a company that publishes video lessons from high profile business leaders. Among the videos available on the site are interviews with Lord Bilimoria founder and CEO of Cobra beer, Michael Dell, founder and CEO of Dell, Jimmy Wales founder of Wikipedia and Clayton Christensen, of Innovator’s Dilemma fame.
50 Lessons is also in the book business and in association with Harvard Business Publishing publishes the book series Lessons Learned. Below are four book covers from the Lessons Learned series (discovered via the Book Design Review).
Extending a brand to a book series is an interesting challenge. Each cover needs to provide a potential buyer with
- A unique cover that stands out in a book shop
- A cover that has the warmth and comfort of a strong, familiar brand
In fact, this applies when any series of products is being branded. The 37 Signals suite of web applications all have a similar design, yet each one is distinct.
Stretching the concept even further, buildings by architects such as Richard Rogers (e.g. Lloyds, Pompidou) or Norman Foster (e.g. Gherkin, London City Hall) stand out on their own but adhere to a certain style, reinforcing the architect’s brand.
