I have flicked through a staggering number of very inspiring and well made brand guidelines in my time. But last night my friend Brian Suda showed me one that tops them all.

Christopher Doyle created his personal Identity guidelines last year, long before peronal branding entered the hype cycle.

Not only is it funny and a brilliantly executed idea. It’s also of great quality as a brand guideline template. Your company should put it self in Christopher shoes (literally) and think about how to implement each chapter.

Color palette

Color palette

Clearance space

Clearance space

Incorrect use

Incorrect use

You can download the PDF here