It’s not a secret, I like beer.

There are some brilliant branding to be found on beer bottles and this post from NeatOrama has some gems I was unaware of:

heineken

 

Alfred Henry (Freddy) Heineken, the grandson of the founder of the company, Gerard Heineken, helped develop the company’s own typeface. He insisted that the ‘e’ in the logo should look friendlier.

bass

Bass Pale Ale’s Red Triangle logo is the very first trademark registered in Britain.

bass-manet-bar-den-folies-bergere

Also first signs of product placement: Bass is also the most frequently featured beer in fine arts. Bottles of Bass beer can be seen in Manet’s 1882 painting Bar at the Folies-Bergère.

rolling-rock-33

I like this one as it seems to be the result of communication breakdown between copywriters and designers:

According to James Tito, the former CEO of Latrobe Brewing, the number ’33′ may actually be an accident. When the founders of the company came up with the slogan

Rolling Rock – From the glass lined tanks of Old Latrobe, we
tender this premium beer for your enjoyment as a tribute to
your good taste. It comes from the mountain springs to you.

someone wrote ’33′ at the end to indicate the number of words, but the bottle printer mistakenly incorporated it into the label graphic. They decided to keep the 33 instead of having to scrap and replace the bottles

Read the full post including interesting bits about Guinness, Stella Artois and more…