LVMH Group, is a company that has some of the most prestigious brands in the world. They claim to be the world leader in luxury and are listed on the Paris Stock Exchange. You might have heard of some of their brands like Louis Vuitton, Fendi, Marc Jacobs, Dom Pérignon, Hennessy and many more. I am fascinated with their brands even though I am not their regular customer. But there is one product I sometime indulge myself to when the occasion arises and that is a bottle of Moët & Chandon.

In March 2009, Moët became the first champagne house to introduce a Hollywood celebrity ambassador when they announced that Scarlett Johansson would be the face for their new campaign. Moët has been the official champagne of the Golden globe for over two decades and it was also the official champagne of the 2009 Oscars so the connection is obvious. I like their strategy. For decades stars have successfully promoted luxurious watches, expensive cars and quality cosmetics. So when I think about it, it seems logical to use the same strategy for exquisite champagne.

Scarlet moet

This is the most commonly seen photo of Scarlett promoting Moët. She definitely looks stunning and the photo is great. I am not sure if this is the best photo to capture the celebration when you drink Moët, I will let you decide. But Scarlett my dear, this is no way to treat a bottle of fine champagne, you pour it into a glass you silly girl.