Does the Apple logo you shaved on the back of your head comply with the official brand guidelines?

In a previous blog post, Agnar discussed celebrity brand ambassadors. Another kind of brand ambassador however is the grassroots volunteer: The passionate user who constantly sings praises for a brand they love.

When Steve Jobs founded Next Computers, before rejoining Apple, he had the branding legend Paul Rand (who designed the IBM logo among others) design the Next brand and provide the company with its brand guidelines. The brand identity cost $100,000 and was delivered complete with a 100-page guideline brochure. There is little doubt that the brand guidelines for today’s Apple are even meatier.

One application of the Apple brand we doubt is covered in the brand guidelines however, is shaving the logo on the back of a brand ambassador’s head. Or applying the brand as a tattoo.

You know what I’m going to say next, don’t you? Although tattoos and hairdos will probably not be set as default Brand Capital “toolboxes” as we’re calling them, Brand Capital is easy to customize. With Brand Capital, you can make sure that brand ambassadors, celebrity or otherwise, are complying with the brand guidelines when they decide their loyalty is undying and they invest in a tattoo – with your logo.