Last week I published a blog post about the I❤NY brand. Now, London’s mayor Boris Johnson has decided: Get me one of those.
That’s right, the city of London has published an invitation to tender for “creative development and design of a brand for London“.
Moving Brands, a London based brand agency, have been running a blog, A Brand for London, about the process of “crowdsourcing” their own submission. They eventually made their submission available online.
Unfortunately, they didn’t make it into the next round. It would have been interesting to follow the process of developing the brand further, and crowdsourcing it, and Moving Brands certainly had some top-rate people working on the job, including Scott Thomas, Design Director of the historic Obama Presidential campaign.
Nevertheless, we’ll be following the London brand story closely, as part of our team is based there and we love the city. We’re not optimistic that the other agencies will provide us with blogs about how they take their design further, but we can always hope.
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[...] Maybe Boris Jonson should bare that in mind in the upcoming rebranding of London (mentioned in an earlier post). Forget the Gherkin and Big Ben: London needs a huge, pointless, iron tower, preferably visible [...]