Lady Gaga the branding genius
Lately I have been listening to Lady Gaga. I might not be the target audience but I must admit that I like to listen to music that has a good beat, so a mix of pop and rock, works for me. At first I didn’t think too much of her musical skills, and I thought she was the creation of some marketing genius. “Let’s dress her up like a prostitute, market the hell out of her and reap the rewards.” But after hearing her tracks like Just Dance and Poker Face a few times I decided to give her a chance. And I did a little research.
Apparently she has been playing the piano since she was 4 years old and she has studied music. She writes her own material and writes for others. She has written songs for Fergie, Britney Spears and even Michael Bolton, which I find weird. Listen to the Michael Bolton song here, like Perez Hilton says, he murdered it.
This video changed my perception of Lady gaga:
http://www.youtube.com/watch?v=oP8SrlbpJ5A
Being talented is one thing but being successful is another. Using her background as a burlesque dancer, her passion for music and her provocative attitude, she has created a persona that is unique. You might say her personal branding is impeccable. I’m even starting to appreciate the way she dresses – not that I ever disliked it.
I totally concur that Lady Gaga is in her own way not the typical pretty looking pop singer, dressed as a stripper. She obviously has great talents as a mucisian, both in singing, song writing and performance (although her looks suffer a bit for it), but it´s a small price to pay for such a gifted person. So, she definately “exuberates fantasticism” as we like to put it !