Interbrand’s decade of global brands
Interbrand has a very nice visualization of how their top 20 list of the most valuable brands has evolved over the past decade. Our screenshot below shows how google jumped onto the list in 3 years up to number 7 (click the image for a larger version).
Measuring the value of a brand is tricky and we’re sure Interbrand’s methodology has its followers and detractors (where’s Starbucks? We love Starbucks). We recommend taking a look at the graphic anyway, as it is a nice example of visualizing such data. Click here to check it out.



