Geographic distribution of Interbrand’s top 100 brands

Business Week published an in depth coverage of Interbrand’s recently published list of the most valuable 100 global brands.

Interbrand is of course a U.S. based company, but comparing the geographical distribution of the top 100 brands is interesting nonetheless. The chart below shows how many brands each country has on the top 100 list.

A few interesting points from the list:

• Coca-Cola has held the top seat for 10 years.
• In the top 10 seats, the U.S. has eight brands, Finland one (Nokia) and Japan one (Toyota).
• Four out of the top 10 are Software companies (IBM, Microsoft, Google and Intel).
• There are seven new entries, four from the U.S. and three from Europe.
• The fastest growing brand of 2009 is Citi (a bank? really?).

Measuring the dollar value of a brand is difficult and some say the Interbrand top 100 list is little more than a parlour game. Whether or not this is true, we recommend checking out Business Week’s interactive table with the results. See if you can find your favourite brand.