Comments on: Unorthodox marketing! The Canary Islands invade Reykjavik http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/ Developing software that gets your message across Mon, 22 Feb 2010 22:12:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Agnar http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-107 Agnar Mon, 09 Nov 2009 17:40:25 +0000 http://blog.transmitit.com/?p=950#comment-107 I appreciate you taking the time to comment. I both live and work in downtown Reykjavik, so I saw the ambassadors every day. I even talked to them on two separate occasions. But I didn’t attend the party. The people I talked to were polite and had a good attitude. But they spent the entire time on the same street handing out flyers and bottles to people. You don’t need 100 people to do that! My colleagues and I agreed that the ambassadors weren’t being utilized to their full potential and after passing them a few times it got a bit annoying. Maybe before coming here, it might have been a good idea to hire an Icelandic PR firm to help with the execution. So to sum up, the idea was good but it was poorly executed. But luckily Iceland was the first destination of many, so there is still time to improve. I appreciate you taking the time to comment. I both live and work in downtown Reykjavik, so I saw the ambassadors every day. I even talked to them on two separate occasions. But I didn’t attend the party. The people I talked to were polite and had a good attitude. But they spent the entire time on the same street handing out flyers and bottles to people. You don’t need 100 people to do that! My colleagues and I agreed that the ambassadors weren’t being utilized to their full potential and after passing them a few times it got a bit annoying. Maybe before coming here, it might have been a good idea to hire an Icelandic PR firm to help with the execution.

So to sum up, the idea was good but it was poorly executed. But luckily Iceland was the first destination of many, so there is still time to improve.

]]> By: Travelers Company » Tamaimos interview me about No Winter Blues: Mission Iceland http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-105 Travelers Company » Tamaimos interview me about No Winter Blues: Mission Iceland Sun, 08 Nov 2009 01:01:52 +0000 http://blog.transmitit.com/?p=950#comment-105 [...] also been some negativity about the campaign on the Icelandic marketing blog Transmit in their post Unorthodox Marketing! The Canary Islands invade Reykjavik which is mentioned in the [...] [...] also been some negativity about the campaign on the Icelandic marketing blog Transmit in their post Unorthodox Marketing! The Canary Islands invade Reykjavik which is mentioned in the [...]

]]> By: Tamaimos interview me about No Winter Blues: Mission Iceland http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-104 Tamaimos interview me about No Winter Blues: Mission Iceland Sat, 07 Nov 2009 21:08:30 +0000 http://blog.transmitit.com/?p=950#comment-104 [...] also been some negativity about the campaign on the Icelandic marketing blog Transmit in their post Unorthodox Marketing! The Canary Islands invade Reykjavik which is mentioned in the [...] [...] also been some negativity about the campaign on the Icelandic marketing blog Transmit in their post Unorthodox Marketing! The Canary Islands invade Reykjavik which is mentioned in the [...]

]]> By: Andrés http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-103 Andrés Sat, 07 Nov 2009 14:26:29 +0000 http://blog.transmitit.com/?p=950#comment-103 My name is Andrés and I was working as Ambassador in Iceland. Thanks for your comments Karen, you have reconized the Canarian feelling. Angar, I would ask you were did you see us, the Ambassador inviting pedestrians ?? Be responsable of your information, please !! Nothing is perfect, and even the first time, We did it as good as we can, but I´m not agree with your article, because many, many Icelanders are thinking very diferent from you and all of them are agree that we gave smiles and positive Canarian Feelling there . Check it: http://pressan.is/Frettir/Lesafrett/thessir-islendingar-keppast-um-okeypis-ferdir-til-kanarieyja My name is Andrés and I was working as Ambassador in Iceland.

Thanks for your comments Karen, you have reconized the Canarian feelling.
Angar, I would ask you were did you see us, the Ambassador inviting pedestrians ??
Be responsable of your information, please !!
Nothing is perfect, and even the first time, We did it as good as we can, but I´m not agree with your article, because many, many Icelanders are thinking very diferent from you and all of them are agree that we gave smiles and positive Canarian Feelling there .

Check it:
http://pressan.is/Frettir/Lesafrett/thessir-islendingar-keppast-um-okeypis-ferdir-til-kanarieyja

]]> By: Karen Bryan http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-102 Karen Bryan Fri, 06 Nov 2009 18:54:12 +0000 http://blog.transmitit.com/?p=950#comment-102 Agnar - As editor of the Europe a la Carte Blog I was in Iceland to report on the Mission Iceland stage of the No Winter Blues campaign.. I didn't encounter any annoyed pedestrians in the streets of Reykjavik on the afternoon of 20 October. as the Canarian Ambassadors handed out their messages in bottles. All the Icelanders I observed and spoke to were very good natured and curious about the campaign. Agnar were you on the streets to see for yourself? Also what do you mean by the Canarian Ambassadors "not being up to much"? All the Ambassadors I spoke to were very focused,, enthusiastic and passionate about promoting their homeland. Lisa - Why are you ashamed of the campaign and the ambassadors? The Canaries has to fight for its market share of the tourist market in competition with other European Winter Sun destinations such as Madeira and Cyprus. Agnar – As editor of the Europe a la Carte Blog I was in Iceland to report on the Mission Iceland stage of the No Winter Blues campaign.. I didn’t encounter any annoyed pedestrians in the streets of Reykjavik on the afternoon of 20 October. as the Canarian Ambassadors handed out their messages in bottles. All the Icelanders I observed and spoke to were very good natured and curious about the campaign. Agnar were you on the streets to see for yourself? Also what do you mean by the Canarian Ambassadors “not being up to much”? All the Ambassadors I spoke to were very focused,, enthusiastic and passionate about promoting their homeland.

Lisa – Why are you ashamed of the campaign and the ambassadors? The Canaries has to fight for its market share of the tourist market in competition with other European Winter Sun destinations such as Madeira and Cyprus.

]]> By: Ambassador http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-101 Ambassador Fri, 06 Nov 2009 14:12:49 +0000 http://blog.transmitit.com/?p=950#comment-101 Hi Agnar! I am one of the 100 ambassadors who went to Iceland two weeks ago. It was some problems with the organization of the activity like for example the flyer issue, I don't think was the best way to spread the word in a city like Reykjavik, maybe for a bigger city like London and Paris but not for Iceland. But you can't blame the 100 people we were "working" there and trusting our gov in this idea. Another fail was the party, I dont understand I think instead of did the promotion online the staff could give let say 5 invitations for each of us to the party. It could be done better but we did the best we can. Hi Agnar!

I am one of the 100 ambassadors who went to Iceland two weeks ago.

It was some problems with the organization of the activity like for example the flyer issue, I don’t think was the best way to spread the word in a city like Reykjavik, maybe for a bigger city like London and Paris but not for Iceland.

But you can’t blame the 100 people we were “working” there and trusting our gov in this idea.

Another fail was the party, I dont understand I think instead of did the promotion online the staff could give let say 5 invitations for each of us to the party.

It could be done better but we did the best we can.

]]> By: Agnar http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-100 Agnar Thu, 05 Nov 2009 18:47:43 +0000 http://blog.transmitit.com/?p=950#comment-100 I have lots of friends and acquaintances that visit the Canary Islands regularly, and from what I heard it is a great place to have a nice vacation and relax! Elisa, when you come to Iceland we will of course welcome you with open arms :) Thanks for the comments, Agnar I have lots of friends and acquaintances that visit the Canary Islands regularly, and from what I heard it is a great place to have a nice vacation and relax!
Elisa, when you come to Iceland we will of course welcome you with open arms :)
Thanks for the comments,
Agnar

]]> By: Elisa http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-97 Elisa Wed, 04 Nov 2009 00:32:02 +0000 http://blog.transmitit.com/?p=950#comment-97 I just wanted you to know two things. I am from Canary Islands and I agree with you. Those "ambassadors" doesn't describe at all how we are. They have been sent there for some reason we can't understand (maybe some day) Spending our money in a so bad campaign. We have had visitors from many countries in the last 50 years and we all who have jobs relationed with turism have always tried to give them the best treatment and have tried them to leave with the best memories from the Islands. Many of us think that it's a waste of public money and nothing else and feel ashamed of this campaign and these ambassadors. In many cases, politicians do not represent the people. So this is one of those cases. I look forward to visiting Iceland, but i won't wear an orange jacket. Kind regards, Elisa I just wanted you to know two things. I am from Canary Islands and I agree with you. Those “ambassadors” doesn’t describe at all how we are. They have been sent there for some reason we can’t understand (maybe some day) Spending our money in a so bad campaign. We have had visitors from many countries in the last 50 years and we all who have jobs relationed with turism have always tried to give them the best treatment and have tried them to leave with the best memories from the Islands. Many of us think that it’s a waste of public money and nothing else and feel ashamed of this campaign and these ambassadors. In many cases, politicians do not represent the people. So this is one of those cases. I look forward to visiting Iceland, but i won’t wear an orange jacket.

Kind regards, Elisa

]]> By: Magga http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-88 Magga Fri, 23 Oct 2009 16:48:52 +0000 http://blog.transmitit.com/?p=950#comment-88 Just so you know... these ambassadors arent just wisiting Iceland. Iceland is just the first stop in a 15 country tour. And just as you pointed out the current visitors in their islands are seniors and that is what they are trying to change. Just so you know… these ambassadors arent just wisiting Iceland.
Iceland is just the first stop in a 15 country tour.
And just as you pointed out the current visitors in their islands are seniors and that is what they are trying to change.

]]> By: Charlane Brady http://blog.transmitit.com/2009/10/unorthodox-marketing-the-canary-islands-invade-reykjavik/comment-page-1/#comment-87 Charlane Brady Fri, 23 Oct 2009 12:10:35 +0000 http://blog.transmitit.com/?p=950#comment-87 great writeup. i was wondering who these people were walking all around handing out stuff. great writeup. i was wondering who these people were walking all around handing out stuff.

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