Billionaire Branding
There are many ways to demonstrate your wealth to others. You might drive a fancy car, live in a big apartment, eat out a lot etc. Some people might envy your lifestyle but some don’t care how you live your life or spend your money.
I was browsing http://billionairexchange.com (not that I can buy anything there), and I came across a very interesting champagne brand – to say the least! The champagne is called (brace yourself) “Le Billionaire Champagne”. Don’t let the promotional video fool you, this is, according to the manufacturer, “the world’s most expensive and luxurious champagne of all times.”
I am not sure if this will get the attention of the key demographic, which according to the name, are billionaires. After the recession hit, my estimate is there are only about 700 left! And I don’t think this champagne will be served in the parties of Bill Gates, Warren Buffet or Ingvar Kamprad. That leaves only 697. Now, I have nothing against finding your niche, but this one seems a bit small.
The regular sized bottle costs $2.500 and it doesn’t exactly have an elegant or refined look. It looks like the carcass of a Muppet character with fake diamonds glued on it. To me “Le Billionaire Champagne” has nothing to do with luxury even though it is priced as such and the name “Le Garbage Blanc” should be more fitting for this product.


