We’ve covered Brand Guidelines before on the Transmit blog so it gives us great pleasure to introduce to you: The brand guidelines for Microsoft’s Bing search engine. The image on the right is from the essential do’s and don’ts part of the guidelines which show various ways of how not to use the logo.
Recently, Jay Leno ran a gag called “Bing photo search”, presumably a placement paid for by Microsoft in order to promote the search engine which still lags far behind Google in market share.
The brand guidelines don’t mention Google or Safari, but Jay Leno’s show featured both fairly prominently in the spoof “search results” from Bing.
As shown above, the browser that displayed the results on Jay’s show was Apple’s Safari and the default search engine selected for said browser was Google – not Bing. You just can’t buy that kind of advertisement.
