According to this article in the Guardian, PR experts question Tiger Wood’s wisdom of hiding away as sponsors ads vanish from TV screens, raising the question that perhaps it is not the smartest move to sit this one out. Tiger is (or was) a very lucrative commodity that is associated with some of the world’s biggest brands like Nike, Gillette and Gatorade. Gatorade decided to revoke their 100 million dollar contract but said it had nothing to do with his personal life.  But he isn’t the first athlete to be caught cheating on his wife so he will probably be back.

But how does a celebrity regain his former status as a valuable brand, you might ask? Well I am glad you did. I have sent an idea to his people and I am waiting for a call from them as we speak. Here is my plan:

Nike, Tigers biggest sponsor, should start a contest called “Christmas with Tiger” where you can win all sorts of Nike golf products, but the grand prize would be to spend Christmas with the golf legend himself! Thousands of families will enter the competition for the once in a lifetime chance! Tiger will go along with it to keep Nike happy and besides his wife left him so he has nothing better to do. The media will tear this campaign apart and calling it a pathetic attempt to buy him some goodwill.

But wait, there is a twist! On Christmas Eve they announce the winner of the competition and guess what? It is his wife Elin that comes forward and says she entered the competition and claiming she can’t spend Christmas without him. This will be the beginning of Nikes new campaign “Nike, family first” or “Nike, bringing families closer together”. The campaign will feature families playing golf together and enjoying each other’s company.

Families will buy golf clubs in bulk to be like the happy family in the commercial. Nike will make millions and the public will forgive and forget all about Tigers’ infidelity.

On second thought, maybe he should just wait this one out.