The Brand Republic is publishing various “top 10″ lists where they’ve chosen their favourite ad campaigns of the noughties in various genres.

Their list of top 10 viral campaigns includes the classic Budweiser “WASSUP” ad which found its way into popular culture, popping up in a Friends episode amongst other places (without anyone paying for it presumably). As sushi lovers we also recommend the Wasabi version: “WASSAAAABI“.

Of course, we don’t agree with every item on their list and are perplexed as to why their Top 10 worst celebrity ads would include Alice Cooper throwing TVs from his hotel room. Who doesn’t like Alice Cooper?