Brand Regard

Brand Regard is a web-based software solution that allows companies to maximize the potential of their most valuable asset: Their brand.

A brand is more than a logo, a typeface, an icon or even a mascot. It’s not a sound, an ad, a strapline or a website either. All of the above can be part of a brand, but it’s how people perceive these things that make them a brand. The brand itself represents a company’s values, its promise to the customer – its personality even.

Brand Regard offers companies a low cost, low risk software solution that helps them convey this personality and make sure it is communicated effectively and consistently to its customers.

Business problem: “Can you send me that logo?”

When a company invests in creating or refining a brand, the result is delivered by an agency in the form of digital assets on one hand and guidelines on how to use them on the other (often called brand guidelines or brand books). In order to execute the brand strategy successfully, an employee, client or partner needs access to both. This is where the danger of brand dilution arises.

“Can you send me that logo?” Most marketing professionals have dealt with this question too many times. It usually involves finding the right person, a folder on a computer or FTP server or contacting an agency which will dig up the right files and deliver them along with the guidelines with the associated delays and costs.

If the assets used are outdated, applied in the wrong way or to the wrong region or are in some other way off message, the brand is undermined. To prevent this from happening the right files and guidelines must be easily and immediately accessible to those on the front line of the company’s marketing strategy.

This is where Brand Regard comes in.

Solution: Staying on message with Brand Regard

Brand Regard screen shot. Click for larger version.

Brand Regard is an online repository for digital marketing material where all relevant partners and clients can access the right marketing data with maximum ease and minimum cost. Whether someone is looking for material for press, online ads or templates for presentations or business cards they can find it instantly on the web via Brand Regard.

Brand Regard is an “out of the box” Brand Asset Management software solution sold as a service and accessed via the web. The customer signs up for the service and can start uploading marketing material straight away and give access to this material to whoever needs it. The monthly subscription fee is based on how much the customer uses the service and because of our “out of the box” approach, the price is extremely competitive.

The marketing assets themselves are grouped by medium (e.g. “Imagery”, “Fonts”) and use cases (e.g. “Print”, “Web”, “Radio”). Furthermore, each asset and group can contain the appropriate guidelines for implementation. The brand manager can restrict access by region, companies and users and thereby guarantee that everyone involved stays 100% on message. Users are also provided with an easy to use search facility to ensure maximum efficiency in locating the right data.

Go to the Brand Regard product page.