We’ve launched a new blog for one of our products Smelltu (which wil launch as Click Capital once we’ve translated it) at blog.smelltu.is. Like the product, the blog is in Icelandic.
As soon as we’ve gone live with the translated product, we’ll be blogging about it in English as well.
Meanwhile, our Icelandic readers can follow our progress with Smelltu at the new blog.
Making a successful brand starts within the organization. The values of your company, internally and externally, should be in sync. That is why getting your employees to represent your brand, is extremely important.
A few weeks ago I wrote about Kaupthing and the Icelandic banking crisis. Kaupthing actually used internal branding to encourage their employees, to emphasize on their superiority and how successful they were. Here you can see video that was made for the eyes of Kaupthing employees.
What do Martin Luther King, Albert Einstein, Mother Teresa and Neo (you know, The One in The Matrix) have in common with Kaupthing? I don’t know but looking at this comparison while listening to U2, I got to admit, I AM PSYCHED!
This video has similarities to the propaganda movies the Nazis used to promote their ideology. According to Goebbels:
“The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it”
If you replace the word propaganda with internal branding, and Goebbels with David Ogilvy this would be a great quote, a little excessive, but still great.
The idea has been thought through, the business plan finalized and our advisers are on board. Now all we need is a logo!
We commissioned creative genius Oscar Bjarnason to design a logo for both Transmit and Brand Capital. Oscar came up with the idea of playing on the trademark and copyright signs, ™ and ®.
We specialise in helping our clients communicate their brands to their customers, so we thought this was a perfect fit.
Now all we need are business cards …
The Transmit blog is open for business! Here the team will write about the business, the development of the Transmit web applications, running a start-up, branding, marketing and technology.
Transmit is working on a product called Brand Capital which will open for private alpha testing in the not-too distant future. If you want to know when the private alpha starts, signup for the mailing list at the Brand Capital website.
The Transmit team consists of: Geir, Finnur and Agnar.
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